The appeal arose from convictions at Leicester Magistrates' Court in August 1991, and an unsuccessful appeal to Leicester Crown Court in February 1992. The most significant issue concerned the interpretation of Regulation 7(b) of the Consumer Credit (Advertisements) Regulations 1989. Carrington Carr Limited are a company of mortgage brokers based in Leicester but have many branches throughout England. In 1990, they published a series of advertisements which included a number of 'comparative' statements about their mortgage offers, including
The appellants contended that Regulation 7(b) only applied if there was an identifiable person or persons with whose products the advertiser was seeking to compare his own. Their advertisements did not nominate another person, and neither did they fully comply with the requirements for a Full Credit Advertisement.
In their judgement, Neill LJ and Mantell J found on two points of law, namely that :
The Scottish case of Jessop v First National Securities Limited (1988) SCCR was referred to, and the Court agreed with the Sheriff's judgement that "the Regulation would be rendered inoperable if any advertiser who wished to evade its provisions could take refuge in the very vagueness which the Regulation sought to prohibit". The appeals were, therefore, dismissed.
Other issues dealt with, and dismissed on appeal, included the following: